Open access promotes sales

This is interesting. 23,000 % increase in sales after open access is granted?


Granted it's Monty Python (Graham Chapman, John Cleese, Terry Gilliam, Eric Idle, Terry Jones, Michael Palin, &c. but still, two of their films were about the ancient world (more or less): Monty Python and the Holy Grail (1975) and Monty Python's Life of Brian (1979), and they engaged archaology from time to time: Archaeology Today; and enjoyed a sophisticated argument; and poked fun at the academy at home and abroad - not too different from lots of people I know. In any case a 23,000 % increase in sales after granting open access is a nice benchmark.